The Click Trap
The Click Trap is a Polar Star Films production in coproduction with Yuzu Productions.
Synopsis
The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, The Click Trap questions whether a safer, fairer and more transparent digital ad business is possible in the future.
The Click Trap is a production by Polar Star Films and Yuzu Productions, in coproduction with ARTE France, RTVE and with the collaboration of RTS, RTBF, DPG Media, TeléQuébec, YLE and Al Asharq, with support of MEDIA Creative Europe, CNC, ICEC and Procirep. International Sales by Java Films.
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Festivals
- Most Valuable Documentary of The Year at the Cinema For Peace Doves 2025 (Berlin, Germany)
- Hot Docs 2024 (Canada)
- Docs Barcelona 2024 (Spain)
- Doc Edge 2024 (New Zealand)
- Raindance Film Festival 2024 (London)
- Dialogues Documentary Festival 2024 (Milwaukee WI, USA)
- Lane Doc Fest 2024 (Jackson TE, USA)
- Beholders; documentary dialogues Internationaal documentaire filmfestival Meierijstad 2024 (Netherlands)
- Dokumentale International Documentary and Media Festival Berlin 2024 (Germany)
- UNAFF United Nations Association Film Festival 2024 (California, USA).
- Windsor International Film Festival 2024 (Canada)
- RIFF Awards Rome Independent Film Festival 2024 (Italy)
- This Human World 2024 (Austria)
- ReFrame Film Festival 2025 (Canada)
- Frozen River Film Festival 2025 (USA)
- Voices – European Festival of Journalism & Media Literacy 2025 (Croatia)
- Salt Spring Film Festival 2025 (Canada)
- AFO | Academia Film Olomouc International Festival of Science Documentary Films 2025 (Czech Republic)