Category: Digital Content

“Ets i uts” Returns for a Second Season

The series Ets i uts has begun production on its second season in collaboration with Estudi Sec, further strengthening its commitment to an innovative format that combines education, entertainment, and reflection on the Catalan language.

The first season, starring actor Marc Tarrida Aribau and actress Mònica Glaenzel, received the Best Industry Project Award at the second edition of the CRIT Awards, which recognize and promote digital audiovisual projects in Catalan. The ceremony took place at Barcelona’s Coliseum Theatre and brought together some of the leading content creators and industry professionals from Catalonia.

Ets i uts follows the journey of Roger and his aunt as they travel across different parts of Catalonia, reflecting on the current situation, vitality, and future of the Catalan language. The first season consists of 20 episodes focused on language, culture, and identity, approached with humor, warmth, and a contemporary perspective.

The project also stands out for its multiplatform structure, combining fiction, reportage, and interviews to reach diverse audiences across different channels and formats.

As production on the new episodes moves forward, the complete first season is already available on the 3Cat platform.

👉 Watch all episodes of Ets i uts on 3Cat.

Final episodes of Ets i uts — Premiere on 17/1/26

We are delighted to announce that the final episodes of the transmedia series Ets i uts will premiere on the 3Cat platform and on YouTube on January 17, 2026. We also remind you that you can already watch Ets i uts, which premiered in September on the platforms and later within the framework of Serielizados.

“‘Ets i Uts’ returns to fight fascism and expats,” writes Laia Carpio in the Diari de Barcelona.

The metaseries —a series within a series— follows the story of Roger (Marc Tarrida), who embarks on an adventure with his aunt (Mònica Glaenzel, playing herself) to film a documentary across Catalonia about the Catalan language. Each episode includes a complementary short report, available on Instagram and TikTok, as well as a one-hour interview, also on YouTube:

  • a 6-minute fiction episode, broadcast on 3Cat and YouTube
  • a 90-second short report for social media exploring language, culture, and identity
  • an in-depth interview with an expert or relevant voice addressing the linguistic theme of the episode.

With this innovative format, Ets i uts combines outreach, entertainment, and reflection on the future of the Catalan language, showcasing its vitality through multiple perspectives and platforms.

A 3Cat production with the collaboration of Polar Star Films and SEC Estudi, and with the support of the Catalan Government’s Department of Culture through ICEC. Created by SEC Estudi: Josep Feliu Sánchez, Joan Coll and Kevin Domínguez Álvarez. A cross-platform EVA format with presence on YouTube, Instagram and the 3Cat platform, blending humor, language, and television with a contemporary perspective.

👉 Watch the episodes

“Ets i uts”, new cross-platform format for 3Cat

We are excited to present “Ets i uts”, the new cross-platform creation born from the collaboration between SEC Estudi and Polar Star Films.

Roger Garcia and his aunt, Mònica Glaenzel, set off on a journey across Catalonia with the goal of saving the Catalan language through 20 reports about it. The project, which Roger managed to bring to 3Cat, relies on Mònica’s television experience (and her van!) to make it possible.

Along the way, unique characters and surreal situations will test their bond, until they discover that the true value of “Ets i uts” is not in material things, but in the journey they share.

An innovative project that blends humor, language, and television with a contemporary outlook. [Learn more](link to page).

A creation by SEC Estudi, conceived by Josep Feliu Sánchez, Joan Coll and Kevin Domínguez Álvarez, and produced by Polar Star Films. A cross-platform EVA format with presence on YouTube, Instagram and the 3Cat platform, mixing humor, language, and television with a contemporary perspective.

👉 Watch the episodes

#EtsiUtsEVA #SomEVA

From Outer Space to On-Screen: How Virtual Filmmaking Brought JOB TODAY’s Vision to Life

At Polar Star Films, we love a creative challenge—and our recent collaboration with Brook Agency and Job Today delivered exactly that.

The brief? Craft a visually compelling advert set inside a space capsule orbiting Earth. The team knew that pulling off this sci-fi concept using traditional methods would have meant complex logistics, a big effects budget, and an even bigger post-production timeline. But where others might have seen obstacles, our team saw a chance to innovate.

Directed by Lluis Torra and with creative direction by Maria Cañadas, the production embraced the potential of real-time virtual filmmaking—an approach popularized by projects like The Mandalorian through the use of Stagecraft technology. While we worked on a smaller scale, the concept remained the same: build immersive environments using a high-resolution LED wall or cyclorama that can respond dynamically to camera movement and lighting, all in real time.

This approach allowed us to create the illusion of a space capsule floating through the stars—without ever leaving the soundstage. It also gave our performers and director immediate visual feedback, helping shape performances and shots organically during production rather than in post.

The results speak for themselves: slick, atmospheric visuals that place the viewer right inside the capsule. And, just as importantly, we were able to streamline the production process while keeping creative control in the hands of the team from start to finish.

Already making waves on social media, the spots are set to hit national television this autumn. Curious to see how we did it?

👉 [Watch a sneak peek here]