Autumn has been a busy time for Polar Star Films producing digital content and TV commercials for various Media Markt marketing campaigns.
We are proud to be involved once again in the new advertising campaign: “Soñar no, lo siguiente” (Beyond dreaming), a campaign that aims to turn the tables on its competitors with a claim and look that hits a sweet spot between ordinary Joe and techno trendsetter.
Polar Star Films’ post-production team show’s it’s muscle with clean 3D transitions and time-ramped motion graphics that mirror the campaign’s signature look of playing with time. The PSF production team covered the Chroma-key shoot to produce material for the TV commercials and digital applications such as web banners and online content, working in parallel with Cósmico who shot on location, and under DDB agency’s creative eye.
In digital content Media Markt is also playing hard. Polar Star Films recently produced 30 short videos for the Service team that bring into line the in-store TV content with the brand’s cleaner, whiter look. Each video spot advertises one of the many services on offer, from guarantees and installations, to different online payment and delivery options. With script and concept design by FARR and directed by Jordi Capdevilla, the videos were shot in two separate studio sessions with extensive 3D post-production to complete the fantasy meets reality landscape. As well as in-store TV in both Spain and Portugal the videos also feature in Media Markt newsletters, web and social networks.
And what now seems like way back in September we helped Media Markt go viral with the fifth edition of the Gran Sinpa competition (Do a runner). This year was a treat to have Victor Roca from MediaTrends on board to present the videos, giving a great performance as twin sport presenters Raul and Alberto. The FARR team and director Hector Prats gave the videos a totally new creative direction and look that was completed with great over-the-top motion graphics in these videos produced by Polar Star Films.