{"id":4133,"date":"2014-04-22T12:49:52","date_gmt":"2014-04-22T10:49:52","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=4133"},"modified":"2021-02-24T12:53:01","modified_gmt":"2021-02-24T10:53:01","slug":"online-marketing-and-books-a-wealth-of-possibilities","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/en\/online-marketing-and-books-a-wealth-of-possibilities\/","title":{"rendered":"Online marketing and books, a wealth of possibilities"},"content":{"rendered":"<p>In Catalonia and Spain, April 23, el dia de Sant Jordi, is the most important day of the year for book sellers when up to two thirds of the year\u2019s sales are made. In the weeks previous, booksellers, authors and publishers have been hard at work in order for their marketing campaigns to reach the greatest number of readers possible. <!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.polarstarfilms.com\/img\/llibre_online.jpg\" alt=\"Parrot Zulfiqar\" \/>Some of the latest\u00a0<strong>online marketing<\/strong>\u00a0techniques that stand out from within the wide range available are: dedicated microsites, apps for book titles and booktrailers, some of which are veritable works of art.<\/p>\n<p>Amongst this year\u2019s bestseller favourites are two small publishers that have only recently come on the scene. Sembra Llibres and L\u2019altra Editorial, both acutely aware of the importance of their online profile have produced booktrailers for their most recent launches including La nostra vida vertical (Yannick Garcia, Premi Documenta 2013). These audiovisual works go beyond the classic television advert, giving us a taste of the atmosphere the book creates. And it\u2019s thanks to this visual attraction that they offer the chance to hook the more occasional reader.<\/p>\n<p>Likewise, interaction between author and reader is not a new phenomenon. Publishers work hard to gain and maintain fans\u2019 loyalty online and through social networks, offering ingenuity and quality content to do so. Here at Polar Star Films we produced several\u00a0<strong>marketing videos<\/strong>\u00a0for the author Paulo Coelho about upcoming book releases. The videos, in which he responded to questions recorded online by his fans, played a key part in generating interest during the publisher\u2019s online marketing campaign. Similarly, big publishers such as Harper Collins and Random House amongst others, are backing\u00a0<strong>video marketing<\/strong>\u00a0and social networking with numerous Youtube channels, Twitter and Tumblr accounts. Checking out Haperteen\u2019s Youtube channel it seems that it\u2019s the teenage market where the battle is really going on.<\/p>\n<p>Whether you celebrate this Sant Jordi (Saint George) Day with a conventional paperback or digital e-book, we wish you happy reading!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Catalonia and Spain, April 23, el dia de Sant Jordi, is the most important day of the year for book sellers when up to two thirds of the year\u2019s sales are made. In the weeks previous, booksellers, authors and publishers have been hard at work in order for their marketing campaigns to reach the&#8230;<\/p>\n","protected":false},"author":108,"featured_media":3946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-4133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-content"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/4133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/comments?post=4133"}],"version-history":[{"count":2,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/4133\/revisions"}],"predecessor-version":[{"id":4135,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/4133\/revisions\/4135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media\/3946"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media?parent=4133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/categories?post=4133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/tags?post=4133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}