{"id":4103,"date":"2014-05-26T21:54:29","date_gmt":"2014-05-26T19:54:29","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=4103"},"modified":"2021-02-23T21:55:34","modified_gmt":"2021-02-23T19:55:34","slug":"el-sol-festival-a-landmark-for-ibero-american-advertising-kicks-off-this-week","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/en\/el-sol-festival-a-landmark-for-ibero-american-advertising-kicks-off-this-week\/","title":{"rendered":"El Sol Festival, a landmark for Ibero-american advertising kicks off this week"},"content":{"rendered":"<p>El Sol, the annual Ibero-american festival for advertising and communication and one of the most important worldwide, begins on Thursday in Bilbao. The latest news published by the festival indicates 2,296 campaigns in competition this year, which means almost a 13% rise in participation on last year\u2019s figures.<!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.polarstarfilms.com\/img\/sol_festival.jpg\" \/>Taking a look at last year\u2019s\u00a0<strong>winning advertising campaigns<\/strong>, several come to mind including \u201cInmortal Fans\u201d, a campaign by\u00a0<strong>agency Ogilvy Brasil<\/strong>\u00a0for Sport Club Recife, \u201cAquarius Pueblos\u201d by\u00a0<strong>agency Sra Rushmore<\/strong>\u00a0for Aquarius or \u201cCoca-Cola download concert\u201d by\u00a0<strong>Ogilvy &amp; Mather<\/strong>\u00a0for Coca-Cola. It\u2019s interesting to note that despite being very different campaigns, they all have one thing in common: a marketing strategy based on online consumer participation and social media networks. Consumer profiles are changing, they\u2019re more demanding, desire new experiences, new emotions and implication in transactions. Without a doubt it\u2019s the marketing that taps into these desires that sells. The Gran Premio del Sol 2013 winner \u201cInmortal fans\u201d, encouraged Sport Club Recife fans to sign up for a organ donor card with which their families would be informed of the donor\u2019s wishes. The number of organ donors that signed up was astounding and the number of organ donations rose in Brazil 54%.<\/p>\n<p>Campaigns that encourage audience participation and that appeal to consumers\u2019 sentiments in order to gain more reach are clearly on the rise, and recent work Polar Star Films stands testimony to this. In the upcoming campaign for\u00a0<strong>agency RdC Comunicaci\u00f3<\/strong>\u00a0for Gaes for example, we\u2019re shooting real stories with people suffering from hearing problems. Likewise in\u00a0<strong>DDB<\/strong>\u2019s MediaMarkt multichannel campaign \u201cEl Cliente de Oro\u201d, the protagonist is none other than one of the superstore\u2019s customers. We\u2019re certain this tendency can only rise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Sol, the annual Ibero-american festival for advertising and communication and one of the most important worldwide, begins on Thursday in Bilbao. The latest news published by the festival indicates 2,296 campaigns in competition this year, which means almost a 13% rise in participation on last year\u2019s figures.<\/p>\n","protected":false},"author":108,"featured_media":3961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-4103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/4103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/comments?post=4103"}],"version-history":[{"count":1,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/4103\/revisions"}],"predecessor-version":[{"id":4104,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/4103\/revisions\/4104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media\/3961"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media?parent=4103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/categories?post=4103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/tags?post=4103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}