{"id":3896,"date":"2014-12-09T13:22:05","date_gmt":"2014-12-09T11:22:05","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=3896"},"modified":"2021-04-01T11:13:18","modified_gmt":"2021-04-01T09:13:18","slug":"delaviuda-and-el-almendro-are-back-for-christmas","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/en\/delaviuda-and-el-almendro-are-back-for-christmas\/","title":{"rendered":"Delaviuda and El Almendro are back for Christmas"},"content":{"rendered":"<p>Along with turkey, trimmings and hangovers, Christmas also brings with it a marked increase in advertising campaigns. <!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3892 alignright\" src=\"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/wp-content\/uploads\/2021\/02\/Delaviuda-350x197.png\" alt=\"La confiter\u00eda Delaviuda\" width=\"350\" height=\"197\" srcset=\"https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-350x197.png 350w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-250x140.png 250w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-200x112.png 200w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-500x281.png 500w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda.png 502w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>You would be right in saying that with\u00a0<strong>Christmas comes advertising<\/strong>. Agencies all over the world put their minds to drumming up catchy and innovative ideas for the big brands in their quest to outshine the rest in what becomes a constellation of prime time commercials.<\/p>\n<p>What do most\u00a0<a href=\"https:\/\/www.polarstarfilms.com\/es\/s_ElAlmendro.php\" target=\"_blank\" rel=\"noopener\">Christmas advertising campaigns<\/a>\u00a0have in common? The vast majority go for the emotional touch, using universal narratives to which we can all identify and psychology that pulls at our heartstrings. Confectioners\u00a0<strong>El Almendro<\/strong>\u00a0and la\u00a0<strong>Confiteria Delaviuda<\/strong>\u00a0don\u2019t want to miss out on the festive season either, with both campaigns showing commercials produced by Polar Star Films. Their slogans \u201cCome home for Christmas\u201d and \u201cMaking Christmas sweeter since 1927\u201d both appealing to a sense of tradition and family.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/100984104\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>In Spain it sure doesn\u2019t feel like Christmas has started until the big players, like the Lottery and Freixenet, have launched their campaigns, some of which become legendary, and which everybody is waiting for. Watch your screens and delight. We wish you a Merry Christmas!!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Along with turkey, trimmings and hangovers, Christmas also brings with it a marked increase in advertising campaigns.<\/p>\n","protected":false},"author":108,"featured_media":3892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-3896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/comments?post=3896"}],"version-history":[{"count":2,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3896\/revisions"}],"predecessor-version":[{"id":4936,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3896\/revisions\/4936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media\/3892"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}