{"id":3772,"date":"2015-11-16T18:52:00","date_gmt":"2015-11-16T16:52:00","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=3772"},"modified":"2021-04-07T13:51:24","modified_gmt":"2021-04-07T11:51:24","slug":"media-markt-launches-new-campaign-with-tommy-franklin","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/en\/media-markt-launches-new-campaign-with-tommy-franklin\/","title":{"rendered":"Media Markt launches new campaign with Tommy Franklin"},"content":{"rendered":"<p>Media Markt surprises us with a complete change of direction in its\u00a0<strong>new advertising campaign<\/strong>! Once again, the agency DDB Barcelona has been responsible for designing this radical new campaign for the electrical goods store. <!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/wp-content\/uploads\/2021\/02\/serfeliz.jpg\" \/>Media Markt has chosen, as they did with Arturo Valls last year, to promote the campaign with a celebrity. But this time they blow you away with a totally different look and perception, much more focused on feelings.<\/p>\n<p>The chosen celebrity is\u00a0Tommy Franklin, winner of Australia\u2019s Got Talent. Famous for his dancing, hugs and good vibes, he looks set to become a household name in Spain as well his native Australia. The advertising campaign for television, Internet, billboards and newspapers, that includes\u00a0<a href=\"https:\/\/www.polarstarfilms.com\/en\/s_ser_feliz_cuesta_muy_poco.php\" target=\"_blank\" rel=\"noopener\">scenes shot at film locations all over Barcelona<\/a>, \u200b\u200bis launched under the slogan \u201c<strong>Ser feliz cuesta muy poco<\/strong>\u201d (Being happy costs very little).<\/p>\n<p>Polar Star Films was responsible for the chroma-key studio shoot whilst production company Mirinda Films covered the narrative scenes. Following this new look, the post-production team at Polar Star Films will be working over the coming months\u00a0<a href=\"https:\/\/www.polarstarfilms.com\/en\/production-services.php\" target=\"_blank\" rel=\"noopener\">producing adverts, digital posters and internet banners for the new campaign<\/a>. We have no doubt that they will surprise you and, if not, at least you\u2019ll feel like dancing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Markt surprises us with a complete change of direction in its\u00a0new advertising campaign! Once again, the agency DDB Barcelona has been responsible for designing this radical new campaign for the electrical goods store.<\/p>\n","protected":false},"author":108,"featured_media":3684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-3772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/comments?post=3772"}],"version-history":[{"count":3,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3772\/revisions"}],"predecessor-version":[{"id":5023,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3772\/revisions\/5023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media\/3684"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media?parent=3772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/categories?post=3772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/tags?post=3772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}