![](\"https:\/\/www.polarstarfilms.com\/img\/4news\/media_markt_update.jpg\")
We are proud to be involved once again in the new advertising campaign:\u00a0\u201cSo\u00f1ar no, lo siguiente\u201d (Beyond dreaming)<\/a>, a campaign that aims to turn the tables on its competitors with a claim and look that hits a sweet spot between ordinary Joe and techno trendsetter.<\/p>\nhttps:\/\/vimeo.com\/191625655<\/a><\/p>\n Polar Star Films\u2019 post-production team show\u2019s it\u2019s muscle with clean 3D transitions and time-ramped motion graphics that mirror the campaign\u2019s signature look of playing with time. The PSF production team covered the Chroma-key shoot to produce material for the TV commercials and digital applications such as web banners and online content, working in parallel with\u00a0C\u00f3smico<\/a>\u00a0who shot on location, and under\u00a0DDB<\/a>\u00a0agency\u2019s creative eye.<\/p>\n https:\/\/vimeo.com\/192779071<\/a><\/p>\n In digital content Media Markt is also playing hard. Polar Star Films recently produced 30 short videos for the Service team that bring into line the in-store TV content with the brand\u2019s cleaner, whiter look. Each video spot advertises one of the many services on offer, from guarantees and installations, to different online payment and delivery options. With script and concept design by FARR and directed by Jordi Capdevilla, the videos were shot in two separate studio sessions with extensive 3D post-production to complete the fantasy meets reality landscape. As well as in-store TV in both Spain and Portugal the videos also feature in Media Markt newsletters, web and social networks.<\/p>\n https:\/\/vimeo.com\/191627176<\/a><\/p>\n And what now seems like way back in September we helped Media Markt go viral with the fifth edition of the\u00a0Gran Sinpa\u00a0<\/a>competition (Do a runner). This year was a treat to have\u00a0Victor Roca from MediaTrends<\/a>\u00a0on board to present the videos, giving a great performance as twin sport presenters Raul and Alberto. The\u00a0FARR<\/a>\u00a0team and director Hector Prats gave the videos a totally new creative direction and look that was completed with great over-the-top motion graphics in these videos produced by Polar Star Films.<\/p>\n","protected":false},"excerpt":{"rendered":" Autumn has been a busy time for Polar Star Films producing digital content and TV commercials for various Media Markt marketing campaigns.<\/p>\n","protected":false},"author":108,"featured_media":3659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-3726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/comments?post=3726"}],"version-history":[{"count":1,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3726\/revisions"}],"predecessor-version":[{"id":3727,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/posts\/3726\/revisions\/3727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media\/3659"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/media?parent=3726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/categories?post=3726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/en\/wp-json\/wp\/v2\/tags?post=3726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}