{"id":6968,"date":"2025-07-22T18:27:01","date_gmt":"2025-07-22T16:27:01","guid":{"rendered":"https:\/\/www.polarstarfilms.com\/from-outer-space-to-on-screen-how-virtual-filmmaking-brought-job-todays-vision-to-life\/"},"modified":"2025-07-22T19:09:41","modified_gmt":"2025-07-22T17:09:41","slug":"from-outer-space-to-on-screen-how-virtual-filmmaking-brought-job-todays-vision-to-life","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/ca\/from-outer-space-to-on-screen-how-virtual-filmmaking-brought-job-todays-vision-to-life\/","title":{"rendered":"De l\u2019espai exterior a la pantalla: com el rodatge virtual va fer realitat la campanya de JOB TODAY"},"content":{"rendered":"<p>A Polar Star Films ens apassionen els reptes creatius \u2014i la col\u00b7laboraci\u00f3 recent amb <strong>Brook Agency<\/strong> i <strong>Job Today<\/strong> n\u2019ha estat un dels m\u00e9s inspiradors.<\/p>\n<p>El repte? Crear un anunci visualment impactant ambientat dins d\u2019una c\u00e0psula espacial orbitant la Terra. Sab\u00edem que, amb m\u00e8todes tradicionals, aix\u00f2 suposaria una producci\u00f3 complicada, molts efectes especials i un llarg proc\u00e9s de postproducci\u00f3. Per\u00f2 all\u00e0 on alguns veuen dificultats, nosaltres veiem oportunitats.<\/p>\n<p>Dirigit per Llu\u00eds Torra i amb direcci\u00f3 creativa de Maria Ca\u00f1adas, l\u2019equip va optar pel <strong>rodatge virtual en temps real, una t\u00e8cnica que s\u2019ha fet famosa amb projectes com <em>The Mandalorian<\/em> gr\u00e0cies a la tecnologia Stagecraft.<\/strong> Encara que treball\u00e0vem a una escala m\u00e9s petita, el concepte era el mateix: <strong>crear entorns immersius mitjan\u00e7ant una paret LED o ciclorama que reacciona en temps real al moviment de c\u00e0mera i la il\u00b7luminaci\u00f3.<\/strong><\/p>\n<p>Aquest enfocament ens va permetre simular una c\u00e0psula en \u00f2rbita sense sortir del plat\u00f3. A m\u00e9s, va oferir al repartiment i a l\u2019equip una refer\u00e8ncia visual immediata, ajudant a prendre decisions de direcci\u00f3 i escenografia de manera flu\u00efda durant el rodatge.<\/p>\n<p>El resultat s\u00f3n unes imatges potents i suggerents que ens transporten fora del planeta, amb un proc\u00e9s \u00e0gil que mant\u00e9 el control creatiu a mans de l\u2019equip.<\/p>\n<p>Despr\u00e9s del seu llan\u00e7ament a xarxes socials i plataformes digitals, els espots arribaran a la televisi\u00f3 nacional aquesta tardor.<\/p>\n<p>&#x1f449; [Mira un avan\u00e7ament aqu\u00ed]<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"SPOT_20s_DIGITAL_16X9_JOBTODAY_ASTRONAUTAS\" src=\"https:\/\/player.vimeo.com\/video\/1100307456?h=bbd56dce4c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Polar Star Films ens apassionen els reptes creatius \u2014i la col\u00b7laboraci\u00f3 recent amb Brook Agency i Job Today n\u2019ha estat un dels m\u00e9s inspiradors. El repte? Crear un anunci visualment impactant ambientat dins d\u2019una c\u00e0psula espacial orbitant la Terra. Sab\u00edem que, amb m\u00e8todes tradicionals, aix\u00f2 suposaria una producci\u00f3 complicada, molts efectes especials i un&#8230;<\/p>\n","protected":false},"author":10,"featured_media":6964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,144],"tags":[],"class_list":["post-6968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-ca","category-publicitat"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/6968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/comments?post=6968"}],"version-history":[{"count":1,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/6968\/revisions"}],"predecessor-version":[{"id":6969,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/6968\/revisions\/6969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media\/6964"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media?parent=6968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/categories?post=6968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/tags?post=6968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}