{"id":6875,"date":"2025-06-03T09:12:50","date_gmt":"2025-06-03T07:12:50","guid":{"rendered":"https:\/\/www.polarstarfilms.com\/towards-a-more-sustainable-audiovisual-production-the-commitment-of-seeing-green\/"},"modified":"2025-06-03T09:19:17","modified_gmt":"2025-06-03T07:19:17","slug":"cap-a-una-produccio-audiovisual-mes-sostenible-el-compromis-de-la-connexio-verda","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/ca\/cap-a-una-produccio-audiovisual-mes-sostenible-el-compromis-de-la-connexio-verda\/","title":{"rendered":"Cap a una producci\u00f3 audiovisual m\u00e9s sostenible: el comprom\u00eds de La connexi\u00f3 verda"},"content":{"rendered":"<p>El documental <em>La connexi\u00f3 verda<\/em> no nom\u00e9s aborda la relaci\u00f3 entre la intel\u00b7lig\u00e8ncia vegetal i la crisi clim\u00e0tica, sin\u00f3 que tamb\u00e9 integra un comprom\u00eds actiu amb la sostenibilitat.<br \/>\n<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6871 size-large\" src=\"https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-1024x683.jpg 1024w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-350x233.jpg 350w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-250x167.jpg 250w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-680x453.jpg 680w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-200x133.jpg 200w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen-500x333.jpg 500w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2025\/06\/seengreen.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>El sector audiovisual t\u00e9 un impacte ambiental considerable, des del consum d\u2019energia fins a la gesti\u00f3 de residus i els despla\u00e7aments. Per aix\u00f2, cada vegada m\u00e9s produccions audiovisuals adopten pr\u00e0ctiques sostenibles per reduir la seva petjada de carboni i minimitzar els efectes negatius sobre el medi ambient.<\/p>\n<p>Des del comen\u00e7ament de la producci\u00f3 d\u2019aquest \u00a0llargmetratge documental dirigit per la <strong>cineasta canadenca<\/strong> <strong>Su Rynard<\/strong>, l\u2019equip ha treballat amb l\u2019empresa <strong>K is For Knowledge<\/strong> en un pla de mesura de la petjada de carboni i un estudi de sostenibilitat per garantir una producci\u00f3 m\u00e9s respectuosa amb el planeta.\u00a0 El rodatge, que ha comen\u00e7at a M\u00farcia amb el suport de la Universitat de M\u00farcia, es desenvolupa seguint criteris ecol\u00f2gics com l\u2019\u00fas d\u2019energia renovable, la reducci\u00f3 de pl\u00e0stics d\u2019un sol \u00fas i la gesti\u00f3 eficient dels recursos.<\/p>\n<p>El documental segueix tres destacats protagonistes: <strong>Paco Calvo, catedr\u00e0tic de filosofia de la ci\u00e8ncia en la Universitat de M\u00farcia<\/strong>, qui investiga la capacitat de les plantes per a aprendre i prendre decisions; <strong>Suzanne Simard, ec\u00f3loga forestal de la University of British Columbia<\/strong>, experta en sostenibilitat i col\u00b7laboraci\u00f3 en els boscos; i <strong>Robin Wall Kimmerer, ec\u00f3loga ind\u00edgena de la State University de Nova York<\/strong>, que aporta una perspectiva basada en la saviesa ancestral.\u00a0 La pel\u00b7l\u00edcula tamb\u00e9 aposta per t\u00e8cniques de filmaci\u00f3 innovadores com la llum infraroja, ultraviolada i el <em>time-lapse<\/em>, que permeten capturar la intel\u00b7lig\u00e8ncia vegetal d\u2019una manera immersiva i on\u00edrica.<\/p>\n<p>Aquest comprom\u00eds amb la sostenibilitat no nom\u00e9s \u00e9s una responsabilitat ambiental, sin\u00f3 que tamb\u00e9 serveix d\u2019exemple per a la ind\u00fastria audiovisual i sensibilitza el p\u00fablic sobre la necessitat d\u2019adoptar models de <strong>producci\u00f3 <\/strong><strong>audiovisual <\/strong><strong>m\u00e9s sostenibles<\/strong>. El cinema t\u00e9 el poder de generar consci\u00e8ncia i inspirar accions concretes per fer front a la crisi clim\u00e0tica, i <em>La connexi\u00f3 verda<\/em> \u00e9s una mostra clara d\u2019aquesta voluntat de canvi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El documental La connexi\u00f3 verda no nom\u00e9s aborda la relaci\u00f3 entre la intel\u00b7lig\u00e8ncia vegetal i la crisi clim\u00e0tica, sin\u00f3 que tamb\u00e9 integra un comprom\u00eds actiu amb la sostenibilitat.<\/p>\n","protected":false},"author":11,"featured_media":6869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-6875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-documental-ca"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/6875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/comments?post=6875"}],"version-history":[{"count":2,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/6875\/revisions"}],"predecessor-version":[{"id":6880,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/6875\/revisions\/6880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media\/6869"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media?parent=6875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/categories?post=6875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/tags?post=6875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}