{"id":4169,"date":"2014-02-13T13:34:33","date_gmt":"2014-02-13T11:34:33","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=4169"},"modified":"2021-02-24T13:35:44","modified_gmt":"2021-02-24T11:35:44","slug":"mobile-video-el-protagonista-mes-esperat-del-mobile-worldcongress","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/ca\/mobile-video-el-protagonista-mes-esperat-del-mobile-worldcongress\/","title":{"rendered":"Mobile Video: el protagonista m\u00e9s esperat del Mobile WorldCongress"},"content":{"rendered":"<p>Aquest mes se celebra el\u00a0<a href=\"http:\/\/www.mobileworldcongress.com\/\" target=\"_blank\" rel=\"noopener\">Mobile World Congress a Barcelona<\/a>, un congr\u00e9s anual que t\u00e9 com a protagonista la comunicaci\u00f3 m\u00f2bil. Durant aquest esdeveniment, milers d\u2019enginyers, cient\u00edfics i inversors de tot el m\u00f3n es reuneixen i visiten la\u00a0<a href=\"https:\/\/www.firabarcelona.com\/ca\/home\" target=\"_blank\" rel=\"noopener\">Fira<\/a>\u00a0de Barcelona per absorbir tot el que envolta les\u00a0<strong>noves tecnologies<\/strong>\u00a0i el\u00a0<strong>m\u00e0rqueting m\u00f2bil<\/strong>.<!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.polarstarfilms.com\/img\/mobile_congress.jpg\" \/>Per qu\u00e8 \u00e9s una cita imprescindible per a qualsevol amant i professional de la publicitat? Perqu\u00e8 a l\u2019esdeveniment hi seran presents qualsevol empresa desenvolupadora d\u2019aplicacions, fabricants de tel\u00e8fons m\u00f2bils o distribu\u00efdora de continguts, tot informant sobre la innovaci\u00f3 de les seves idees i els seus serveis. Tenint en compte que fa 3 anys la plataforma m\u00f2bil era la publicitat del futur i que, ara per ara, \u00e9s la publicitat del present, podem entendre com d\u2019inquietant i fren\u00e8tic \u00e9s el m\u00f3n de les noves tecnologies.<\/p>\n<p>Cada cop hi ha m\u00e9s empreses que inverteixen en publicitat m\u00f2bil i menys en formats tradicionals. Gaireb\u00e9 tothom t\u00e9 un Smartphone, un aparell que portem sempre al damunt i que est\u00e0 en constant funcionament. Ja ning\u00fa est\u00e0 atent a l\u2019anunci tradicional de televisi\u00f3, ni tan sols a un banner en Internet. Aix\u00f2 \u00e9s aix\u00ed perqu\u00e8 els usuaris hi estan acostumats i els seus cervells pr\u00e0cticament els eviten. Quin \u00e9s el\u00a0<strong>format m\u00e9s \u00fatil en publicitat<\/strong>\u00a0ara mateix? Sens dubte, el\u00a0<strong>v\u00eddeo m\u00e0rqueting<\/strong>. Qualsevol campanya es beneficiar\u00e0 incorporant v\u00eddeo, ja siguin\u00a0<a href=\"https:\/\/www.polarstarfilms.com\/ca\/video-corporativo.php\" target=\"_blank\" rel=\"noopener\">v\u00eddeos corporatius per empreses<\/a>, motion graphics o virals, entre d\u2019altres. El v\u00eddeo viral \u00e9s el m\u00e9s buscat pels departaments de m\u00e0rqueting gr\u00e0cies al social media i a l\u2019\u00e8mfasi amb qu\u00e8 la gent comparteix a les xarxes tot all\u00f2 que els sensibilitza o els sorpr\u00e8n.<\/p>\n<p>Del 24 al 27 de febrer, podeu assistir al Mobile World Congress. Es preveu que hi participin m\u00e9s de 1.000 empreses, hi haur\u00e0 converses interesants i hi ha el rumor que el mateix Mark Zuckerberg donar\u00e0 una confer\u00e8ncia de clausura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest mes se celebra el\u00a0Mobile World Congress a Barcelona, un congr\u00e9s anual que t\u00e9 com a protagonista la comunicaci\u00f3 m\u00f2bil. Durant aquest esdeveniment, milers d\u2019enginyers, cient\u00edfics i inversors de tot el m\u00f3n es reuneixen i visiten la\u00a0Fira\u00a0de Barcelona per absorbir tot el que envolta les\u00a0noves tecnologies\u00a0i el\u00a0m\u00e0rqueting m\u00f2bil.<\/p>\n","protected":false},"author":108,"featured_media":4014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-ca"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/4169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/comments?post=4169"}],"version-history":[{"count":1,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/4169\/revisions"}],"predecessor-version":[{"id":4170,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/4169\/revisions\/4170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media\/4014"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media?parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/categories?post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/tags?post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}