{"id":4125,"date":"2014-04-28T12:22:55","date_gmt":"2014-04-28T10:22:55","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=4125"},"modified":"2021-02-24T12:23:55","modified_gmt":"2021-02-24T10:23:55","slug":"la-nova-campanya-publicitaria-de-gaes-entra-en-produccio","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/ca\/la-nova-campanya-publicitaria-de-gaes-entra-en-produccio\/","title":{"rendered":"La nova campanya publicit\u00e0ria de Gaes entra en producci\u00f3"},"content":{"rendered":"<p>Ens endinsem de ple en la producci\u00f3\u00a0<strong>d\u2019una nova campanya publicit\u00e0ria<\/strong>\u00a0per a\u00a0<a href=\"http:\/\/www.gaes.es\/\" target=\"_blank\" rel=\"noopener\">GAES<\/a>, la companyia l\u00edder en el sector de la correcci\u00f3 auditiva. <!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.polarstarfilms.com\/img\/gaes.jpg\" \/>No som nom\u00e9s els responsables de la producci\u00f3 dels\u00a0<a href=\"https:\/\/www.polarstarfilms.com\/es\/spots.php\">anuncis per a televisi\u00f3<\/a>, sin\u00f3 del canvi que ha patit la campanya des del que va ser el seu darrer esl\u00f2gan: \u201cGaes. \u00bfTe lo repito?\u201d.<\/p>\n<p>La nova campanya de Gaes comporta un canvi conceptual radical. Tot i aix\u00ed, la cara i portaveu dels anuncis seguir\u00e0 essent el fam\u00f3s actor<strong>\u00a0Imanol Arias<\/strong>, qui recentment ha protagonitzat la pel\u00b7l\u00edcula biogr\u00e0fica\u00a0<em>Vicente Ferrer<\/em>\u00a0i qui aviat immortalitzar\u00e0 a l\u2019agent Anacleto a la gran pantalla. L\u2019actor tamb\u00e9 \u00e9s guanyador d\u2019una Concha de Plata del\u00a0<strong>Festival de San Sebasti\u00e0<\/strong>, cinc Fotogramas de Plata, nou TP\u2019s de Oro, y dos premis\u00a0<strong>ACE Nova York<\/strong>, entre d\u2019altres.<\/p>\n<p>El primer anunci es rodar\u00e0 a Gandia i, a part de la col\u00b7laboraci\u00f3 d\u2019Imanol Arias, comptarem amb la participaci\u00f3 de gent real que ens donaran a con\u00e8ixer hist\u00f2ries personals relacionades amb l\u2019audici\u00f3. Gaes \u00e9s una de les empreses que ha comen\u00e7at a barrejar testimonis reals amb l\u2019opini\u00f3 p\u00fablica en les seves campanyes publicit\u00e0ries. Per\u00f2 en qu\u00e8 es diferencia aquesta campanya de les altres? Els testimonis que hi apareixen s\u00f3n totalment reals, gent corrent i no pas famosos. Es podria dir que la campanya est\u00e0 a mig cam\u00ed entre el documental i la publicitat.<\/p>\n<p>A la campanya estem treballant bra\u00e7 a bra\u00e7 amb l\u2019ag\u00e8ncia publicit\u00e0ria\u00a0<a href=\"http:\/\/rdcomunicacio.com\/\" target=\"_blank\" rel=\"noopener\">Rdc Comunicaci\u00f3<\/a>\u00a0i la direcci\u00f3 de les peces \u00e9s de Iago Blasi. Estem molt contents que Imanol Arias torni a participar en aquesta campanya i que GAES sigui confiant en el criteri i professionalitat de Polar Star Films.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ens endinsem de ple en la producci\u00f3\u00a0d\u2019una nova campanya publicit\u00e0ria\u00a0per a\u00a0GAES, la companyia l\u00edder en el sector de la correcci\u00f3 auditiva.<\/p>\n","protected":false},"author":108,"featured_media":3939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144],"tags":[],"class_list":["post-4125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/4125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/comments?post=4125"}],"version-history":[{"count":1,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/4125\/revisions"}],"predecessor-version":[{"id":4126,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/4125\/revisions\/4126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media\/3939"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media?parent=4125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/categories?post=4125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/tags?post=4125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}