{"id":3894,"date":"2014-12-09T13:19:05","date_gmt":"2014-12-09T11:19:05","guid":{"rendered":"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/?p=3894"},"modified":"2021-02-23T13:21:03","modified_gmt":"2021-02-23T11:21:03","slug":"les-campanyes-de-delaviuda-i-el-almendro-tornen-per-nadal","status":"publish","type":"post","link":"https:\/\/www.polarstarfilms.com\/ca\/les-campanyes-de-delaviuda-i-el-almendro-tornen-per-nadal\/","title":{"rendered":"Les campanyes de Delaviuda i El Almendro tornen per Nadal"},"content":{"rendered":"<p>El Nadal \u00e9s l\u2019\u00e8poca de l\u2019any en qu\u00e8 la proliferaci\u00f3 publicit\u00e0ria est\u00e0 en el punt m\u00e9s \u00e0lgid. Es podria dir que el\u00a0<strong>Nadal i la publicitat van de la m\u00e0<\/strong>. <!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3891 alignright\" src=\"https:\/\/worldbrainthefilm.com\/_POLARSTARFILMS2020\/wp-content\/uploads\/2021\/02\/Delaviuda-350x197.png\" alt=\"La confiter\u00eda Delaviuda\" width=\"350\" height=\"197\" srcset=\"https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-350x197.png 350w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-250x140.png 250w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-200x112.png 200w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda-500x281.png 500w, https:\/\/www.polarstarfilms.com\/wp-content\/uploads\/2021\/02\/Delaviuda.png 502w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>Ag\u00e8ncies de publicitat de tot el m\u00f3n es posen m\u00e0 a l\u2019obra per oferir a les grans marques les seves millors idees i enginy perqu\u00e8 els seus productes brillin enmig d\u2019una constel\u00b7laci\u00f3 publicit\u00e0ria brutal.<\/p>\n<p>Qu\u00e8 tenen en com\u00fa moltes d\u2019aquestes\u00a0<a href=\"https:\/\/www.polarstarfilms.com\/es\/s_ElAlmendro.php\" target=\"_blank\" rel=\"noopener\">campanyes nadalenques<\/a>. La majoria apel\u00b7len als sentiments, utilitzen el reclam emocional per arribar al consumidor i conten una hist\u00f2ria amb qu\u00e8 tots ens podem sentir identificats.\u00a0<strong>El Almendro<\/strong>\u00a0i la\u00a0<strong>Confiter\u00eda Delaviuda<\/strong>\u00a0no es queden tampoc enrere durant aquestes festes i aquest any tornen a emetre els anuncis produ\u00efts per Polar Star Films. Sota els esl\u00f2gans \u00abVuelve a casa por Navidad\u00bb i \u00abEndulzando la Navidad desde 1927\u00bb, els anuncis apel\u00b7len a les tradicions i a la fam\u00edlia.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/100984104\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>A Espanya sembla que el Nadal no arriba fins que no es llancen campanyes com la de la Loteria o Freixenet, que ja s\u2019han convertit en aut\u00e8ntics mites nadalencs que tothom espera. Estigueu atents a les pantalles i a gaudir. Us desitgem un bon Nadal!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Nadal \u00e9s l\u2019\u00e8poca de l\u2019any en qu\u00e8 la proliferaci\u00f3 publicit\u00e0ria est\u00e0 en el punt m\u00e9s \u00e0lgid. Es podria dir que el\u00a0Nadal i la publicitat van de la m\u00e0.<\/p>\n","protected":false},"author":108,"featured_media":3891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144],"tags":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat"],"_links":{"self":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/comments?post=3894"}],"version-history":[{"count":1,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/3894\/revisions"}],"predecessor-version":[{"id":3895,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/posts\/3894\/revisions\/3895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media\/3891"}],"wp:attachment":[{"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarstarfilms.com\/ca\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}